Now available!!!
BADASS Your Small Business helps founders move from overwhelm to clarity—blending real-world experience, behavioral insight, and practical systems to build a business that drives growth and freedom.
With a foreword by Dr. Christopher Phelps, CEO of the Cialdini Institute.
Testimonials
AI Summary: BADASS Your Small Business is a clear, experience-driven guide that shows founders how to use behavioral thinking to gain clarity, outmaneuver larger competitors, and build success on their own terms. Blending real-world insight with practical wisdom, it goes beyond strategy to focus on how entrepreneurs think and decide—offering a path out of burnout and toward sustainable, ethical growth through strong systems and intentional leadership.
Rory Sutherland
President Emeritus
Ogilvy Consulting
I am so grateful for this book, because I have always believed that the greatest value of behavioral science is that it is a game any business can play. Best of all, it's a game where the very smallest businesses can often outwit their larger competitors.
Jost Fischer
Chairman & CEO (2002-2013)
Sirona Dental Systems
Norbert’s book is a must-read for anyone with a great idea but unsure where to begin. It helps you reflect, decide, and create success on your own terms—in business and in life.
Prof. Wilhelm Vossenkuhl
Professor of Philosophy
LMU Munich
A captivating book with a rhythm that pulls the reader in — blending experience with reflection, biography with wisdom. Seamless, compelling, and full of insight.
Melina Palmer
CEO of The Brainy Business and author of What Your Customer Wants and Can’t Tell You.
Rooted in lived experience and delivered with rare clarity, this book is a powerful guide for entrepreneurs ready to break free from burnout and build something sustainable. Norbert understands what most overlook: success isn't just about strategy—it's about how we think and decide.
Judy Fishman
CEO/Publisher at LMT
Communications, Inc.
This book has so many excellent, quotable nuggets of wisdom for anyone who lives by the Golden Rule! Norbert has clearly tapped into his natural instincts and combined them with years of experience to share his wealth of knowledge with you. He applied conscious reasoning to every facet of building a solid enterprise in order to clearly communicate the mindset such an endeavor requires. It is a gem of a book and needs to be used as a practical study guide; these nuggets are not just to be read; they need to be ingested and become one with your mission.
Bennett Napier, MS, CAE
Chief Staff Executive
National Associaltion of Dental Laboratories
I have worked with Norbert professionally for over twenty years. He is a visionary leader who possesses the rare, blended skill set of being able to set strategy while ensuring operating systems are there to allow a business to scale. His tenacity for customer experience and building community within industry sectors is second to none. This book gives the reader practical tips you can use today.